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A campaign packages everything Ontora needs to run a research project end-to-end:
  • A goal describing what you’re trying to learn.
  • A channel — voice (phone), in-app chat, or async messaging.
  • A question set organized as topics and sub-topics, with goals and success thresholds.
  • A list of contacts to interview.
  • A synthesis target that defines the final report shape.

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Lifecycle

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Topics and questions

Each topic carries a goal, a priority, and a success_threshold (the share of contacts that need to cover it before the topic is considered fully explored). Sub-topics and explicit questions narrow the agent’s focus without scripting it. The interview agent is not a fixed script. It uses topics as a coverage target and improvises follow-ups based on what each respondent says.

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Contacts

A contact is the person being interviewed. Minimum required fields are name and email; richer metadata (department, job title, seniority) feeds into persona synthesis. You can add contacts:
  • One at a time via POST /v1/interviews/{id}/contacts
  • In bulk via JSON (POST /v1/interviews/{id}/contacts/bulk)
  • In bulk via CSV upload (POST /v1/interviews/{id}/contacts/csv)

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What you get back

Once the campaign reaches completed, four synthesis outputs become available:
  • Cartography — a map of processes, categorized and connected. See Synthesis.
  • Roadmap — proposed solutions grouped by horizon (now / next / later).
  • Personas — per-contact and per-department behavioral profiles.
  • Conversations — individual transcripts with summaries and citations.
All four are addressable individually and exportable as Markdown or ZIP.